Before starting up with giving you tips on how to properly optimize your websites for Search Engines, or do SEO, I thought I would tell you a little about what it actually is.
SEO stands for Search Engine Optimization. It is the process of improving how your website shows up in search engines like Google, Yahoo, Live, and Bing. These links are natural or organic. Traffic from Search Engines is looked upon as one of the best sources of traffic. Why? Well first, it’s Free. Search engines index your websites for their engines for free. And if you do the proper SEO, your website will show up for your desired keyword. Second, all the traffic from search engines is natural. This means that the visitors that come to your site, want to be on your site which can result in great conversions into leads or even sales. And if you own a blog or forum, the visitors could turn into a subscriber or member.
So doing SEO properly for your website could result in your website getting much popular. And if you’re lucky, your SEO could help your website experience a snowball effect where you can see a massive surge in visitors. This happens when your website is optimized properly and more and more people see your content. When someone likes the content, there is a huge chance that the person will share the info on your website on their website or social networking profile like Digg, Stumbleupon, Twitter, or Facebook. The visitors over time will continue to pile on and your website could be one of those famous ones you keep hearing about.
But for all the instant popularity to happen, you have to do everything properly and play by the books. There is what’s known as whitehat SEO and blackhat SEO. Whitehat SEO is what’s natural and legal in the way that search engines look at your websites and the incoming links to your website. Blackhat SEO is a no-no in SEO. These methods (I will not mention any) can get you on the top result for many keywords, but they are frowned upon and could result in your website being harmed overall. Search engines don’t like to be tricked and if they find that you’ve done something “illegal” they won’t hesitate to ban your website. At that point, no amount of whitehat SEO will help.
So stick to all the legit things like getting relevant links and not being spammy. Search Engines like Google will see links coming in from other websites to your own as a kind of thumbs up or recommendation for the link or keyword or whatever it is that is being displayed. When you can get enough of them, your results in searches will go higher and higher and the more legit links you have linking to your website, the better it is for your website, and the more search engine optimized it is.
So What is SEO? SEO is just the process of improving how your website is seen in search engine results. This is a natural way to get visitors and one of the best ways you can grow your website. Do it properly and you could be on your way to having a popular website.
In the future, I hope to share some ways you can do SEO properly and get legit links back to your website. One way to do that would be to comment on this blog with your thoughts!